Google Analytics 4 (GA4) has Item List & Promotion reports. But – unlike GA3 Enhanced Ecommerce, no revenue or conversions are attributed back to Promotion or Item Lists (at the time of writing). As Simo Ahava wrote in…
Variable for Google Tag Manager Server-side (SGTM) for splitting a string. You can split by first, last or Nth occurrence. Result can be the split result itself, complete string or limited string returned. This Template is available…
This Variable for Google Tag Manager Server-side (SGTM) makes it possible to Block Duplicate Ecommerce Transactions from being sent to your analytics/marketing tools. How the Variable Works Incoming transaction_id will be checked against earlier transaction id’s from the user stored in a cookie….
Ecommerce Items to String or Sum Item Values is a Google Tag Manager Server-Side Variable Template (SGTM). This Variable turns the Ecommerce Item array (e.g. [{item_id: ’12’, quantity: 1},{item_id: ’34’, quantity: 2}]) into a string (e.g. ’12|34′), or sums Item…