Google Optimize is my favourite tool for A/B testing. One reason is the integration with Google Analytics. Another reason is that a good Google Tag Manager implementation gives you a really flexible toolset for Google Optimize targeting….
A while ago an eCommerce store told me that their goal was to increase sales to Z. To translate that goal into a day to day KPI, the easiest explanation was this: Today your Average Order Value…
In this blog post I demonstrates how you can split an Google Analytics Enhanced Ecommerce Transaction on a product level (scope) using Google Tag Manager, create new and modified transactions based on the original transaction,…
Klarna Checkout is a payment solution from Sweden, that is getting traction in more and more countries. If you aren’t familiar with this payment solution, take a look at the Klarna Checkout Demo Store. In this blog…
Updated 30th of July 2021. This is the 4th time I write about tracking Hotjar User ID in Google Analytics using Google Tag Manager. Some people were complaining that the setup didn’t work (they were having…
Implementing Google Analytics Enhanced Ecommerce can be complicated, and especially product and promo (internal banner) tracking can be tricky. The “concept” in this blog post addresses a solution to some common implementation and tracking problems: Consistent naming and…
It can sometimes be important to know if your content has been printed. The usual way to track this (in Google Analytics and other web analytics tools) is to use a “Print button” with an onclick event that sends the data to the tool.
However, not every website has a print button, and there are many other ways to print a page. In this blog post I show you how to track printing, and what method used to print the page.
People are copying my content, and I think it’s great. Since I didn’t find any solutions that suited my needs, I did put together my own cut/copy/paste tracking script for Google Analytics using jQuery.
A couple of weeks ago Justin Cutroni wrote 2 awesome blog posts about Advanced Content Tracking using Google Analytics. In Part 1 he shared the script he has written and is using, and in Part…