Since Google Analytics GA4 Ecommerce data finally are available in BigQuery, I hereby share my Google Tag Manager concept for using Google Analytics Enhanced Ecommerce implementation to track GA4 Ecommerce. This means that if you…
Tracking Internal Link Clicks as Google Analytics Events isn’t something new, and there are many reasons for doing so: Prioritizing of content blocks on front page Ordering of Menu Links based on popularity or sales…
A while ago Data Blending became available in Google Data Studio. In this blog post I share how you can blend data from MailChimp and Google Analytics. This is a 4 step process: MailChimp Campaign setup…
The solution I’m describing in this blog post started with several cases where Enhanced Ecommerce Product Values (Product Name, Category etc.), had to be tracked in DoubleClick as Custom Variables. This means that the data…
In this blog post I demonstrates how you can split an Google Analytics Enhanced Ecommerce Transaction on a product level (scope) using Google Tag Manager, create new and modified transactions based on the original transaction,…
Klarna Checkout is a payment solution from Sweden, that is getting traction in more and more countries. If you aren’t familiar with this payment solution, take a look at the Klarna Checkout Demo Store. In this blog…
Updated 30th of July 2021. This is the 4th time I write about tracking Hotjar User ID in Google Analytics using Google Tag Manager. Some people were complaining that the setup didn’t work (they were having…
Implementing Google Analytics Enhanced Ecommerce can be complicated, and especially product and promo (internal banner) tracking can be tricky. The “concept” in this blog post addresses a solution to some common implementation and tracking problems: Consistent naming and…
It can sometimes be important to know if your content has been printed. The usual way to track this (in Google Analytics and other web analytics tools) is to use a “Print button” with an onclick event that sends the data to the tool.
However, not every website has a print button, and there are many other ways to print a page. In this blog post I show you how to track printing, and what method used to print the page.
People are copying my content, and I think it’s great. Since I didn’t find any solutions that suited my needs, I did put together my own cut/copy/paste tracking script for Google Analytics using jQuery.