The most common cause for Personally Identifiable Information (PII) leaking into analytics tools is through the URL of the website. This Variable Template for Google Server-Side Tag Manager (SGTM) fixes this problem by making it possible to Exclude or Whitelist Query String Parameters…
Ecommerce Items to String or Sum Item Values is a Google Tag Manager Server-Side Variable Template (SGTM). This Variable turns the Ecommerce Item array (e.g. [{item_id: ’12’, quantity: 1},{item_id: ’34’, quantity: 2}]) into a string (e.g. ’12|34′), or sums Item…
GA4 Ecommerce Items Data Layer Version 1 Variable (or GA4 Ecom Items – DLV Version 1 as the Template is called in the GTM Template Gallery) is a Google Tag Manager Variable Template for Web. This Variable…
GA4 Ecommerce to Enhanced Ecommerce Converter is a Google Tag Manager Variable Template for Web. This Template is available in the Google Tag Manager Template Gallery. This Google Tag Manager Variable (Web) makes it possible to…
GA Enhanced Ecommerce to GA4 Ecommerce Converter is a Google Tag Manager Variable Template for Web. The Template is available in the Google Tag Manager Template Gallery. This GTM Variable creates either GA4 Events or GA4 Ecommerce Items based on…
Since Google Analytics GA4 Ecommerce data finally are available in BigQuery, I hereby share my Google Tag Manager concept for using Google Analytics Enhanced Ecommerce implementation to track GA4 Ecommerce. This means that if you…
Tracking Internal Link Clicks as Google Analytics Events isn’t something new, and there are many reasons for doing so: Prioritizing of content blocks on front page Ordering of Menu Links based on popularity or sales…
A while ago Data Blending became available in Google Data Studio. In this blog post I share how you can blend data from MailChimp and Google Analytics. This is a 4 step process: MailChimp Campaign setup…
The solution I’m describing in this blog post started with several cases where Enhanced Ecommerce Product Values (Product Name, Category etc.), had to be tracked in DoubleClick as Custom Variables. This means that the data…