A while ago an eCommerce store told me that their goal was to increase sales to Z. To translate that goal into a day to day KPI, the easiest explanation was this: Today your Average Order Value…
In this blog post I demonstrates how you can split an Google Analytics Enhanced Ecommerce Transaction on a product level (scope) using Google Tag Manager, create new and modified transactions based on the original transaction,…
Klarna Checkout is a payment solution from Sweden, that is getting traction in more and more countries. If you aren’t familiar with this payment solution, take a look at the Klarna Checkout Demo Store. In this blog…
Implementing Google Analytics Enhanced Ecommerce can be complicated, and especially product and promo (internal banner) tracking can be tricky. The “concept” in this blog post addresses a solution to some common implementation and tracking problems: Consistent naming and…