Integrating a Consent Solution with Google Tag Manager has always been a pain, and especially those from Consent Providers. In the end of May this year Google Tag Manager launched Consent Settings to make it…
This Variable for Google Tag Manager Server-side (SGTM) makes it possible to Block Duplicate Ecommerce Transactions from being sent to your analytics/marketing tools. How the Variable Works Incoming transaction_id will be checked against earlier transaction id’s from the user stored in a cookie….
GA4 Ecommerce Items to String or Sum Item Values is a Google Tag Manager Variable Template (Web). This Variable for Google Tag Manager (Web) turns Google Analytics 4 (GA4) Ecommerce Item array (e.g. [{item_id: ’12’, quantity: 1},{item_id: ’34’, quantity: 2}])…